Strategic Alliance - Explained
What is a Strategic Alliance?
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What is a Strategic Alliance?
A strategic alliance is a joint effort or project by two companies. The companies agree to share resources in pursuit of a common goal, objective, or project.
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It is similar to a joint venture. The difference between a strategic alliance and joint venture is that the members do not form a separate entity together. As such, the relationship is less formal and binding.
A strategic alliance can enable an organization to work more effectively, expand into an exclusive market, or have a competitive edge over others. It helps both the organizations in achieving a specific yet mutual objective that will prove to be advantageous for both. This advantage can last either for short-term or long-term, and can take place formally or informally between the companies involved.
Related Topics
- Competitive Strategies
- Functional Strategies
- Organizational Strategies
- Operational Strategy
- Contestable Market Theory
- Value Disciplines
- Porter's Generic Strategies
- Differentiation (Strategy)
- Commoditize
- Niche Market Strategy
- Long Tail
- Low-Cost Production
- Resource-Based View of the Firm
- Ansoff Matrix
- Customer-Centric Strategy
- Blue Ocean Strategy
- Overfished Ocean Strategy
- Hedgehog Concept (Strategy)
- Innovation Strategy
- Bleeding Edge
- Disintermediation (Strategy)
- Strategic Alliance
- Coopetition (Strategy)
- Loss Leader Strategy
- Lean Strategy
- Game Theory Perspectives