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Strategic Alliance - Explained

What is a Strategic Alliance?

Written by Jason Gordon

Updated at April 7th, 2022

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Table of Contents

What is a Strategic Alliance?

What is a Strategic Alliance?

A strategic alliance is a joint effort or project by two companies. The companies agree to share resources in pursuit of a common goal, objective, or project.  

Back to: STRATEGY & PLANNING

It is similar to a joint venture. The difference between a strategic alliance and joint venture is that the members do not form a separate entity together. As such, the relationship is less formal and binding.

A strategic alliance can enable an organization to work more effectively, expand into an exclusive market, or have a competitive edge over others. It helps both the organizations in achieving a specific yet mutual objective that will prove to be advantageous for both. This advantage can last either for short-term or long-term, and can take place formally or informally between the companies involved.

Related Topics

  • Competitive Strategies
  • Functional Strategies
  • Organizational Strategies
  • Operational Strategy
  • Contestable Market Theory
  • Value Disciplines
  • Porter's Generic Strategies
  • Differentiation (Strategy)
  • Commoditize
  • Niche Market Strategy
  • Long Tail
  • Low-Cost Production
  • Resource-Based View of the Firm
  • Ansoff Matrix
  • Customer-Centric Strategy
  • Blue Ocean Strategy
  • Overfished Ocean Strategy
  • Hedgehog Concept (Strategy)
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  • Loss Leader Strategy
  • Lean Strategy
  • Game Theory Perspectives
strategic alliance

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