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Niche Market Strategy - Explained

What is a Niche Market Strategy?

Written by Jason Gordon

Updated at April 7th, 2022

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Table of Contents

What is a Niche Market Strategy?Academic Research on Niche Strategy

What is a Niche Market Strategy?

A niche market caters to the specialized needs of a select segment of the market. It offers products or services in an industry vertical that is oft neglected. 

Back to: STRATEGY & PLANNING

The strategic advantage of establishing a niche market include:

  • It facilitates ease of market share capture in the given niche by meeting a majority of the demand in the niche category.
  • There is less competition as another small business might not want to take on an already established brand locally.
  • Large businesses mostly ignore such brands and don't directly give them any competition.
  • It's a good toehold to enter into an established market with larger scope.

Related Topics

  • Competitive Strategies
  • Functional Strategies
  • Organizational Strategies
  • Operational Strategy
  • Contestable Market Theory
  • Value Disciplines
  • Porter's Generic Strategies
  • Differentiation (Strategy)
  • Commoditize
  • Niche Market Strategy
  • Long Tail
  • Low-Cost Production
  • Resource-Based View of the Firm
  • Ansoff Matrix
  • Customer-Centric Strategy
  • Blue Ocean Strategy
  • Overfished Ocean Strategy
  • Hedgehog Concept (Strategy)
  • Innovation Strategy
  • Bleeding Edge
  • Disintermediation (Strategy)
  • Strategic Alliance
  • Coopetition (Strategy)
  • Loss Leader Strategy
  • Lean Strategy
  • Game Theory Perspectives



niche strategy

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