Commoditize (Product) - Explained
What is Commoditazation?
Written by Jason Gordon
Updated at April 12th, 2023
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What is Commoditize?
Commoditize is the process by which products become inseparable from competing offerings over a particular period. In general, commoditized products in certain categories are usually the same (or very similar) - with price as the only distinguishing characteristic. Commoditization normally begins when goods and services offer separate characteristics that enable premium pricing.
Back to: STRATEGY & PLANNING
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