Long Tail (Strategy) - Explained
What is the Long Tail?
Written by Jason Gordon
Updated at September 10th, 2023
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What is Long Tail?
Long tail refers to the outer edges of a statistical distribution. In strategy, it means focusing on a small number of specialized or niche goods - rather than focusing on mainstream or commoditized products that have a lower profit margin.
Back to: STRATEGY & PLANNING
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