Ideation - Definition
Written by Jason Gordon
Updated at December 17th, 2020
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What is Ideation?
Ideation is the process of forming ideas and recognizing the ideas generated. Processes involved in how ideas are formed might include conception of the idea, the sequence of thoughts that are invested in forming the idea, and thoughts on how the idea can be implemented. Many factors contribute to how ideas and concepts are formed, including: past experiences, beliefs, and principles.
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The General Ideation Process
The general processes ideation process includes:
- What problem do you want to solve? Coming up with ideas might be impossible if there is no problem to solve or solution to provide. Hence, the first process of ideation is the need to provide a solution.
- The second process is brainstorming. You brainstorm with individuals who have the potential to solve the problem, you need a team of people for brainstorming to be effective.
- The sequence of thoughts and stream of ideas generated from brainstorming are married to give a concrete idea which is the main idea. Once the idea is decided on and tested to be effective. It can then be implemented.