Brand Community - Explained
What is Brand Community?
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What is a Brand Community?
Brand Community is a series of relationships between customers or consumers and a brand as well as among the different consumers. It's a group of people who have or feel they have a relationship with our brand and then develop relationships with each other around their appreciation or like for our brand.
A brand community is a pretty powerful option or tool if we can manage it effectively.
What are the Benefits of a Brand Community?
A brand community integrates our brand into the consumer's social lives. By doing so, they are thinking about our brand in their day-to-day life when they log into their social media or they visit with the other people in the brand community.
Brand communities tend to increase brand loyalty. The more time you spend around a brand or on a brand the more of your life is dedicated to a brand and the more loyal you're going to be in terms of buying that brand's products.
Lastly, the brand community can create new consumer or new customers for us. It can draw people into the group that otherwise might not be loyal customers and turn them into loyal customers for us.
So brand communities again are a very powerful way for us to try to manage publicity. It allows us to manage the conversation that people are having about our brand.