Branding (Marketing) - Explained
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All right. As marketers our product is
key source of value for our customers.
One thing that we do to really try to
make our product stand out
and to increase its value is branding
So what does branding mean? Well the
definition you see here says
is the use of a name or term along with
colors, or symbols to identify a product
person or organization and that's a key
thing to remember is the brand
can really represent the product or the
or for that matter it could represent a
person so that's
that's something just to keep in mind
but in our case here we're really
thinking more about
for the product. So how do we protect our
what keeps people from stealing our
Well there's something called trademark
and and that's a legal
term or area that protects the different
things that we come
up with to differentiate our product in
our brand and so that leads me to the
next point which is
what's the real purpose of branding. Well
there are two sides to it.
One is as I already said product
our brand can be the thing that makes us
stand out among a bunch of other options
it can be the real difference in
That leads me to the next point which is
that it can simply
help us identify the product that we're
as consumers so when we go into the
oftentimes we're looking to buy the same
something we've had before if not for
branding it would be really hard for us
to identify that product.
So from the marketer's standpoint we
have to keep in mind that we want prop
we want consumers to see our product and
know it as our product as soon as they
do see it.
So these are the key functions of
branding and this is what brandon can do
for us as marketers.