Investor Pitch Style Guide

Cite this article as: Jason Mance Gordon, "Investor Pitch Style Guide," in The Business Professor, updated July 19, 2014, last accessed April 2, 2020,


Presentation Style Guide

Here are some additional strategic and stylistic advice to remember when creating your slide deck:

  • The material should be attractive
  • Tell the big picture, but know the details
  • You are selling, the investor is buying.  Buying is emotional – money is not the #1 issue.
  • No Jargon, Acronyms, Be Specific, Mention Partners and Key customers.
  • Lay the background before introducing the product – assume investors aren’t the customer. (Tell a story about a real person)
  • Don’t use top-down marketing; rather use bottom-up.
  • You need a clear economic model (not complex) that shows what costs are and what your customers will pay.
  • How will you make your brand stand out to customers?
  • Point out your strengths and opponent weaknesses – show you know how to exploit them.
  • Develop a marketing plan that involves the praise of early adopters.
  • Be honest about your numbers, investors understand when they are hearing spin.

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