Common Legal Issues Related to Pricing
If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
Alright, as marketers, we make many, many,
many very important decisions. But one key
decision that we have to make and come up
with is what exactly do we want to charge
for our product? Now, there are a lot of things
that go into that decision, but one very important
one is any legal issues that might relate
to our product price depending on our product
and depending on where we sell, those legal
issues will be different. Some key issues
or considerations that we have to make our
dumping, which is selling the product for
less in another country, then we sell it for
in our own price fixing, which we certainly
need to avoid because it's illegal and it
means agreeing to sell our product at a certain
price in exchange for others doing the same.
And Lastly, there's price discrimination.
Price discrimination is sort of like price
fixing, except that means charging different
people different prices when the product is
exactly the same and costs the same to produce.
This specifically means charging different
retailers or wholesalers different prices,
which injures the competition between them.
So these are all things that we would really
kind of want to make sure we avoid in setting
our price, but that may come into play depending
on what we sell and where we sell it, whatever
the product is and wherever we sell it, we
want to make sure we consider and don't run
into any legal problems when we set our price.