Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Tutoring
  • Home
  • Business Management & Operations
  • Strategy, Entrepreneurship, & Innovation

Design School (Strategy) - Explained

What is the Design School of Strategy?

Written by Jason Gordon

Updated at April 7th, 2022

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

What is the The Design School of Strategy?What are the Premises of the Design School? 

What is the The Design School of Strategy?

The design school envisions strategy as a process that focuses on strategy formation by key individuals in an organization. 

A strategy begins with a concept developed by an individual and is later implemented by subordinates. 

The strategy development process involves the internal and external analysis of the firm and competitive environment in which the firm operates. 

The strategy development process balances internal capabilities and external opportunities.

Back to: STRATEGY & PLANNING

What are the Premises of the Design School? 

The design school is based upon seven theoretical premises: 

  • Strategy formation should be a deliberate process of conscious thought;
  • “Responsibility for what control and consciousness must rest with the chief executive officer: that person is the strategist”;
  • The model of strategy formation must be kept simple and informal;
  • Strategies should be one of a kind: the best result from a process of individualized design;
  • The design process is complete when strategies appear fully formulated as perspective;
  • These strategies should be explicit, so they have to be kept simple;
  • Only after these unique, full-blown, explicit and simple strategies are fully formulated can they be really implemented.

Related Topics

  • How Strategies Arise
  • Intended, Deliberate, Realized, and Emergent Strategies
  • Management and Strategic Planning
  • Mintzberg's Schools of Strategic Development
  • Design School
  • Planning School
  • Positioning School
  • Entrepreneurial School
  • Cognitive School
  • Learning School
  • Power School
  • Culture School
  • Environmental School
  • Configuration School
  • Mintzberg's 5Ps of Strategy
design school design strategy strategy school

Was this article helpful?

Yes
No

Related Articles

  • Constructing a Business Model - Explained
  • Investor Pitch - Slide 8: Competition
  • Mintzberg's Schools of Strategic Management - Explained
  • Startup Budget - Explained



©2011-2023. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand