Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Tutoring
  • Home
  • Business Management & Operations
  • Strategy, Entrepreneurship, & Innovation

Investor Pitch - Slide 8: Competition

Include the Competition on Slide 8

Written by Jason Gordon

Updated at April 15th, 2022

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

Slide 8: CompetitionWhat are the Competitive Forces?Keep it Simple

Slide 8: Competition

You have explained how you are going to exchange value with customers and why you will be successful at it. However, savvy investors know that even superior products and services can lose in heavily competitive markets. For example, larger competitors can lower prices and force smaller competitors with thinner profit margins out of business. With this in mind, you need to explain the competitive landscape to the investor.

Next Article: Slide 9: Marketing and Sales Plan Back to: ENTREPRENEURSHIP

What are the Competitive Forces?

In this section you will address the major competitive forces in the industry. Start by acknowledging the competition that exists in the industry. Make reference to the largest competitors. If you don't have any identifiable, direct competitors, then focus on the substitute products in the market and the threat of new competitors entering the market. In do so, mention the existing barriers to entering the market. 

Explain why these barrier make it difficult to enter and how you are able to overcome these barriers where others are not. Other competitive factors include the level of buyer or supplier strength. A disproportionate amount of strength among either group can make the landscape less favorable and more competitive. 

Also, address whether there are any on-going competitive rivalries relevant to the market? For additional information on describing the competitive landscape, refer back to the Strategic Analysis chapter.

Keep it Simple

When laying out this information in the slide, be a short and direct as possible. For example, you may use the logo of competitors, rather than their names. Logos do a better job of grabbing investor attention than written words.

investor presentation competitive forces investor pitch

Was this article helpful?

Yes
No

Related Articles

  • Lean Strategy - Explained
  • Lease or Purchase of Real Estate - Explained
  • Acceptance Risk (Strategy) - Explained
  • Beta Testing a Product - Explained



©2011-2021. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand