What is Promotion? How will you make your product known? Promotion regards the activities that you use to make your customers aware of your products and services, including advertising, sales tactics, promotions and direct marketing. Promotion generally consists of: Advertising Publicity Sales Promotion Personal Selling What are the Goals of Promoti...

What is the Management and Organization Section of the Business Plan? Outline your organizational structure and then tell about your primaries. How your business will be managed and who will be involved is an important consideration in your choice of business entity. For example, in a partnership, it is assumed that partners have equal control in ma...

What is the European Capital Markets Institute? The European Capital Markets Institute (ECMI) is an autonomous research institute that performs research and studies on European capital markets and related issues. The ECMI was established in 1993. It is overseen by the Center for European Policy Studies (CEPS). What does the European Capital Markets ...

What is a Security Analyst? A security analyst is a financial professional who is professionally trained to evaluate market security, study different industries and firms, valuate industry inevitability, provide trading recommendations, and provide holding recommendations for investments portfolio using market research. What Does a Security Analyst ...

What is the Cynefin Framework? The Cynefin framework, proposed by Snowden and Boone (2007) is the application of contingency thinking to decision-making.  Adept decision-makers should learn how to: Identify the context properly Change their behavior and decisions to match that context, and Prepare their organizations to understand and deal with the ...

What is Export Finance? Export finance, also known as trade finance, refers to financing or funding activities related to export, import, and international trade. Export finance may include letters of credit, export insurance, shipment insurance, and export credit. There are many financial institutions that are involved in export financing, includin...

What is the Rubber Band Effect? The Rubber Band Effect is used to describe a situation in markets whereby a force can create both enormous opportunities and high volatility. This paints a picture of rise and fall in security or capital markets. In as much as the market has the tendency of rising high, there is also a tendency of the market values dr...

What is Non-Qualified Deferred Compensation? Non-qualified deferred compensation (NQDC) is a type of retirement contribution that is earned by the employee but not yet paid by the employer. It is not counted in taxable income, as the compensation (monetary or otherwise) is earned but not received by the employee. How Does Non-Qualified Deferred Comp...

What is the Economics Concentration? Economics is common in most business goals. Economics itself, however, is far broader than just business practice.  Economics is the study of cause and effect. It identifies and measures the factors that influence or produce a result in a given context.  While many economists work in business fields, many economi...

What is Process Value Analysis? Process Value Analysis (PVA) is the evaluation of a company processes or procedures to determine whether they provide adequate value to the customers. The objective is to make business activities more efficient in terms of value delivery and cost. It also allows business managers to identify and link all business acti...