What are the Benefits of Publicity?  Publicity is beneficial for the following reasons: Cost - (Usually) There's no cost to publicity. Compare this with advertising campaigns that may entail extensive costs.  Influential - Often, publicity is more influential than other marketing methods. The mode and source of transmission of information tends to b...

What is the NAB Business Confidence Index? The NAB Business Confidence Index is an index published by the National Australia Bank used for assessing the strength of business in Australia.  The index provides an overall picture of the Australian economy. The NAB Business Confidence Index was first published in 1997 and is continuing since. The Nation...

What is intellectual property? Intellectual property is an intangible (not touchable) form of property or right. The types of legally recognized intellectual property right include: Trade Secrets - Intra-firm information that has economic value, is not commonly known, and is subject to internal measures to protect the information from disclosure. Co...

What is a cognitive bias in negotiation? Misperceptions and cognitive biases typically arise out of conscious awareness as negotiators gather and process information. The best way to manage the negative consequences of misperception is to be aware that they occur.  Numerous common cognitive biases are discussed below.  Examples of cognitive biases i...

What is Benchmarking? Benchmarking is the comparison of one's business and performance measurement to the best industry and other companies' best practices. The information gained from this method can then be utilized in the identification of gaps in the workings of an organization to achieve a competitive advantage. The practitioners of benchmarkin...

What is the Risk Curve?  The Risk Curve is a graphical presentation of the risks and returns of two variables. The risk curve plots two variables on a graph to reflect their financial risks and returns, this graph creates visuals on how returns are made on the assets and the risks entailed. The nature of the risks are also indicated in the graph. Th...

When Should You NOT Seek Promotion?  It may seem counter intuitive, but there are numerous reasons that you may want to turn down a promotion.  This might mean turning down the position temporarily or avoiding this type of promotion for the remainder of your career.   Some notable reasons are as follows: The Nature of the Position It may be the case...

What is an S-Curve? The S curve refers to the shape of charted data on a line graph that represents the growth of a business. The plotted line has a distinct S shape.   How is the S-Curve Used?  The S curve is used to describe, visualize, and predict the growth of a project or business. More specifically, it is a logistic curve that plots the progre...

What are the Types of Business Strategy?  There are generally 3 (sometimes broken into 4) Types of Business Strategies: Organizational (Corporate) Strategy Business (Competitive) Strategy Functional Strategy Operating Strategy What is a Corporate Strategy? A corporate-level strategy, often referred to an an organizational-level strategy, focuses on ...

What is a Tobin Tax?  The Tobin tax is a duty proposed on spot currency trades to penalize short-term currency trading in order to stabilize markets and disincentive speculation. The Tobin tax can be used to generate revenue streams for countries that see a great deal of short-term currency movement....