What are the Benefits of Publicity?
Written by Jason Gordon
Updated at June 21st, 2021
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All right. So publicity is a really
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powerful
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tool that we have as marketers, so
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let's look at what are the benefits of
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publicity in other words
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why is it so powerful or or why is it
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beneficial?
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Well the first thing is there's no cost
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that's a huge benefit
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versus advertising campaigns that may
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cost tens of millions of dollars
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uh or more even in today's world,
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so the lack of cost to us makes
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publicity a very appealing thing,
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and even though it doesn't cost anything
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publicity can also be
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really influential. People tend to trust
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publicity
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because it doesn't come from us as a
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company
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or the seller of a good or service it
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comes from other sources like
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the media or customers themselves,
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so people tend to trust that a lot more
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than they would
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just advertisements. Also
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publicity has what we could call
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carryover potential,
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in other words people share, that's what
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makes publicity spread
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and people tend to share word of mouth
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you know you know what I heard
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such and such or this company is doing
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this good thing
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that's what we would really like to have
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happen with publicity
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and that's what I mean by carryover
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potential. While an advertisement will
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only reach so many people and
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in today's world people don't
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necessarily uh
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share ads with other people publicity
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spreads from person to person
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even if it starts with a media outlet it
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has a tendency to
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to carry over or move to more people, so
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these
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are the main benefits of publicity.