What is Paid Search Marketing? A kind of web marketing that connects your ads with the searchers finding actively the information you provide, is referred to as Paid Search Marketing. It is scalable and cheaper. The smartest and most well-known campaign is PPC (Pay Per Click). But whats the logic behind it?  In the sponsored links of a search engine...

What are the Types of Business Strategy?  There are generally 3 (sometimes broken into 4) Types of Business Strategies: Organizational (Corporate) Strategy Business (Competitive) Strategy Functional Strategy Operating Strategy What is a Corporate Strategy? A corporate-level strategy, often referred to an an organizational-level strategy, focuses on ...

What is a Cottage Industry? A cottage industry generally refers to a business that produces goods on a small scale and in a decentralized manner. It may be that the manufacturing is done from a residential dwelling. The products are often handcrafted.  Cottage industries usually have only a few workers. They play an essential role in the economy of ...

What is a Customer Centric Strategy? A customer-centric strategy, as the name implies, regards focusing on the customer or user experience. Basically, the business attempts to provide a positive or desirable customer experience before, during, and after the purchase of the product or service.  This might include the process of researching the compan...

Why are Customer Relationships Important in Marketing?  Marketing is all about creating relationships. With that being stated, what do we mean by a relationship in the context of marketing. Generally, we mean a connection between two or more individuals/entities based upon trust.  One of the most important relationship is that between a business and...

What is a Forensic Audit? A forensic audit is an accounting term that refers to the process of gathering and tracking of forensic evidence for use in a court of law to prosecute criminal deeds. Criminal actions usually involve things such as fraud or fund embezzlement. Another term for forensic audit is forensic accounting. How is a Forensic Audit U...

What is Search Theory? Search theory in microeconomics is the study of transactional frictions where buyers or sellers cannot instantly find a matching partner within the required time frame. The situation, therefore, requires them to search for a partner before commencing with the transaction. How Does Search Theory Work?  When it comes to classica...

What are the 7 Ps of Marketing? The four Ps are: Product Price Placement Promotion These are key factors or attributes to consider when marketing a company's value proposition - generally a product. They are commonly known as the marketing mix. Other research has attempted to define the marketing mix more thoroughly by adding additional Ps to the co...

What is Depreciation, Depletion, and Amortization? Depreciation, depletion, and amortization (DD&A) refer to an accounting technique (generally accrual accounting) that a company uses to match the cost of an asset to the revenue generated by the asset over its economic useful life.  When DD&A is used, it allows a company to spread the expens...

What is Net Income? Net income of a business is calculated by deducting all expenses incurred in an accounting period from the total revenue earned in that same period. How is Net Income Used? The operating costs, interests, depreciation, taxes and all other expenses are deducted from the total revenue to get the net income of a business. As the net...