How Can we Manage Publicity?
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All right. So publicity is a key part of
which is of course one of our main tools
but with publicity we don't control the
so how can we manage publicity?
Well we can't control the message
completely but we can sort of
start the conversation through what we
call press releases,
so we can notify the media when we have
a new product coming out
they may or may not report on it but we
can at least let them know.
If we sponsor an event as you see in the
next bullet point
with sponsorships or getting involved
with a charity that's something we
probably want the media to talk about so
we should also
issue a press release in that situation.
Also just anything that we're doing that
we think is positive
we should sort of let the media know in
case they would decide to talk about it,
that's one way to try to manage
Another way is like i said the
sponsorships and and being involved with
we know that it would be hard for
somebody to take that negatively
unless they don't like the cause that we
affiliated with, so as long as we choose
being involved with a charity or or
sponsoring some kind of event
should be you know nothing but positive
Next we can help encourage what we call
brand advocates or or people to go out
and talk about us,
if we can identify people that like us
and encourage them to tell other people
there's a good chance that publicity
will be positive.
Another key way we can try to manage
publicity in today's world is by being
active on social media,
that's a place where we can start
that you know we can't control where
they go from there
but we can at least start a conversation
on the right foot.
Coupled with that is what we call
influencer marketing or
identifying people that have a big
trying to get them to talk about us,
could be a very good source of good
if we can help encourage or create brand
people that come together around our
that should generally create positive
publicity as well.
So while we can't control all the
messaging and we can't control
what other people say about us these are
ways that we can try to manage publicity
and hopefully steer it in a positive