What is the The Entrepreneurial School of Strategy?

The Entrepreneurial school focuses on the company founder or top management as the creators of company strategy. Unlike prior schools, the entrepreneurial school incorporate the role of mental attributes such as for example intuition, wisdom, judgement, and experience. 

The strategic plan is less of a plan and more about the perspective or vision for the entrepreneur. It sets direction but is flexible in execution. 

The main premises of the entrepreneurship school of strategy are as follows:

• Strategy exists in the mind of the leader as a long-term perspective, or vision
• Strategies are born from a semi-conscious process based on the experience and intuition of the leader,
• The leader promotes the strategy fervently, and keeps tight control over it in order to allow adjustments if necessary
• The vision, and consequently the strategy, are flexible and can change over time
• As a consequence, the organization requires flexibility to enable the leader to move at will
• The entrepreneurial strategy often considers specializing (differentiation) in a niche protected from hard competition

The limitation of the entrepreneurial school is that it depends on the individual and cannot be easily replicated or systemized.

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