0:00:00.640,0:00:07.759

All right. So in today's world of

0:00:03.840,0:00:09.840

almost everybody being on social media

0:00:07.759,0:00:11.440

as businesses and organizations we need

0:00:09.840,0:00:13.200

to be on there too

0:00:11.440,0:00:14.719

these days a lot of people don't look

0:00:13.200,0:00:15.599

for it used to be people would look for

0:00:14.719,0:00:17.199

a website

0:00:15.599,0:00:19.279

you know you hear about a new product or

0:00:17.199,0:00:20.560

a new brand first thing you might do is

0:00:19.279,0:00:22.080

look up their website,

0:00:20.560,0:00:24.000

well people don't even bother with that

0:00:22.080,0:00:25.760

anymore in a lot of cases they go

0:00:24.000,0:00:27.519

straight to social media whether it's

0:00:25.760,0:00:30.480

facebook or instagram or

0:00:27.519,0:00:31.679

whatever platform they prefer that's one

0:00:30.480,0:00:34.640

of their first

0:00:31.679,0:00:35.120

moves when they hear about something new.

0:00:34.640,0:00:38.559

So

0:00:35.120,0:00:40.960

the thing for us as an organization is

0:00:38.559,0:00:42.239

trying to keep up with what all is being

0:00:40.960,0:00:45.360

said what's going on

0:00:42.239,0:00:47.760

on social media and that's the key to

0:00:45.360,0:00:50.239

something called social listening. So

0:00:47.760,0:00:52.640

what is social listening exactly?

0:00:50.239,0:00:54.079

Well if you see the definition here it's

0:00:52.640,0:00:57.120

tracking mentions of

0:00:54.079,0:01:00.239

an organization its brand, its products,

0:00:57.120,0:01:01.840

or its competitors, on social media

0:01:00.239,0:01:03.680

in other words it's just keeping up with

0:01:01.840,0:01:05.920

what's being said about us

0:01:03.680,0:01:07.200

or our products our competition all of

0:01:05.920,0:01:09.600

those things,

0:01:07.200,0:01:11.520

so why do we need to do this? Well

0:01:09.600,0:01:14.159

there's a lot that's being said

0:01:11.520,0:01:15.280

so we need to know what what exactly

0:01:14.159,0:01:16.799

that is

0:01:15.280,0:01:18.720

it's a great source of market

0:01:16.799,0:01:20.320

information in other words,

0:01:18.720,0:01:21.759

people are having the conversation right

0:01:20.320,0:01:24.960

in front of us so to speak

0:01:21.759,0:01:26.159

so we ought to be listening. The other

0:01:24.960,0:01:28.479

thing is this provides

0:01:26.159,0:01:30.000

real-time feedback in other words we can

0:01:28.479,0:01:30.880

if we're paying attention and we're

0:01:30.000,0:01:33.119

listening

0:01:30.880,0:01:34.799

we can be right on top of things which

0:01:33.119,0:01:37.520

can help if something

0:01:34.799,0:01:38.240

uh maybe a negative conversation starts

0:01:37.520,0:01:40.240

we can

0:01:38.240,0:01:41.360

address it you know if somebody's

0:01:40.240,0:01:44.000

talking about

0:01:41.360,0:01:45.759

an issue they had well we can turn it

0:01:44.000,0:01:47.600

from a negative to a positive by

0:01:45.759,0:01:49.200

fixing it right then and there on social

0:01:47.600,0:01:51.360

media.

0:01:49.200,0:01:52.960

It can also just help us know what's new

0:01:51.360,0:01:53.759

with our competition and things like

0:01:52.960,0:01:55.439

that so

0:01:53.759,0:01:57.439

in other words we can get real-time

0:01:55.439,0:02:00.000

information about the market

0:01:57.439,0:02:02.479

that in past years it would have taken

0:02:00.000,0:02:04.719

much longer for us to learn about.

0:02:02.479,0:02:06.479

So that's the key to social listening is

0:02:04.719,0:02:09.840

just knowing what's going on

0:02:06.479,0:02:09.840

on social media.