Social Listening - Explained
What is Social Listening?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is Social Listening?
People increasingly use social media as a source of learning about products and brands. Organizations try to keep up with what all is being said or written on social media.
Social listening is technically tracking mentions of an organization its brand, its products, or its competitors, on social media. In other words it's just keeping up with what's being said about us or our products our competition.
We do this because it is a great source of market information. It also provides real-time feedback on our marketing efforts. We can monitor both positive and negative comments - as well as their effects. It can also just help us know what's new with our competition.