Commercialization - Definition
If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
What is Commercialization?
Commercialization is a process that involves introducing new products or new production methods in the market. Commercialization generally involves product/service development, sales, marketing, distribution, customer support, and other key functionalities.
Commercialization often comprises of the following components:
- The idea generation phase also referred to as the funnel.
- The business development phase which involves knowing the ultimate goals and how to achieve each milestone.
- Stakeholder involvement and this may include the customers.