What are Payroll Taxes? Payroll taxes consist of Medicare and Social Security taxes that are required to be withheld by an employer from an employee's compensation. Payroll taxes are authorized under the Federal Insurance Contributions Act or FICA.  The employer is also required to pay FICA taxes on the compensation of any employee.  Generally, an e...

What is a Capital Gain? A capital gain is the returns acquired from the disposing of assets. Capital gain is achieved when the selling price is higher than the buying price. However, there will be a loss when the buying price is higher than the selling price. Note: This section assumes the idea of asset depreciation. From the definition, we find a s...

What are Long Tail Keywords? Long tail keywords are phrases exceeding two words that define a topic and are usually used by the general public while looking for a topic/product/service on Search Engines. These are very specific phrases that a user is looking for and expects results to reflect them exactly as they are queried (as entered in the searc...

What is Secondary Research? Secondary research regards identifying and using information previously collected by third parties. Below are the most common sources of data for secondary research. Professional (Trade) Resources Professional resources include collections of data and statistics, literary material showing customer activity (such as books,...

What is Home Equity? In simple terms, home equity is the proprietors equity in their home, which is nothing but the total value of the property minus liens. A homeowner can acquire home equity in two ways: 1. By paying a down payment that guarantees an outright ownership claim to a percentage of the property, or 2. By paying mortgage installments fo...

What is Software As A Service (SaaS)? Software-as-a-Service (SaaS) simply describes a software licensing and distribution model that accommodates an external or a third-party provider host application and makes it accessible to internet users. SaaS is located on external servers rather than internal servers. Also, access to SaaS software is based on...

What is Voluntary Termination? Voluntary termination may mean various actions, most popularly the decision of an employee to quit a job of their own accord. Furthermore, it may refer to the act of voluntarily canceling personal financial contracts, like cell phone contracts or car leases, or voluntarily canceling institutional level contracts such a...

How to Develop a Strategic Negotiation Plan? There is no single method for developing a strategic plan in a negotiation. Any plan, however, should incorporate the strategic objectives and tactics used in a manner consistent with your strategic orientation.  Effective strategic preparation for a negotiation, at a minimum, encompasses four general abi...

What is Short-Run Production? Economists differentiate between short and long run production. The short run is the period of time during which at least some factors of production are fixed. During the period of the pizza restaurant lease, the pizza restaurant is operating in the short run, because it is limited to using the current building—the owne...

What is the Brundtland Report? The Brundtland Report, also commonly known as Our Common Future, is a publication released by the World Commission on Environment and Development (WCED) in 1987. Sponsored by the United Nations, the WCED discussed the causes of environmental degradation and explored the synergy between social equity, environmental prob...