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Response to Advertisement - Explained

Why do People Watch Advertisements?

Written by Jason Gordon

Updated at March 23rd, 2022

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Table of Contents

Why do Individuals React to Advertisements? Related Topics

Why do Individuals React to Advertisements? 

The primary reason why individuals react to advertising include: 

  • Social Utility - People desire to learn about the social significance of a product or brand.
  • Communication Utility - People desire to use the topic or content of the advertising for communication purposes (to discuss with others). 
  • Vicarious Consumption - Viewing the advertising allows people to feel associated with the product, brand, or those involved in the advertising. people watch an ad to participate indirectly in a desired lifestyle. 

Related Topics

  • Advertising Plan
  • Advertising Allowance 
  • Advertising Appropriation 
  • Traditional Advertising Tools
  • Aspect Ratio Definition
  • Contextual Advertising Definition
  • Retargeting Definition
  • Media Effect Definition
  • Hierarchy of Effects Theory Definition
  • AAAA Spot Contract Definition
  • American Advertising Federation Definition
  • DAGMAR Definition
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