Response to Advertisement - Explained
Why do People Watch Advertisements?
Written by Jason Gordon
Updated at March 23rd, 2022
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
- Courses
Why do Individuals React to Advertisements?
The primary reason why individuals react to advertising include:
- Social Utility - People desire to learn about the social significance of a product or brand.
- Communication Utility - People desire to use the topic or content of the advertising for communication purposes (to discuss with others).
- Vicarious Consumption - Viewing the advertising allows people to feel associated with the product, brand, or those involved in the advertising. people watch an ad to participate indirectly in a desired lifestyle.
Related Topics
- Advertising Plan
- Advertising Allowance
- Advertising Appropriation
- Traditional Advertising Tools
- Aspect Ratio Definition
- Contextual Advertising Definition
- Retargeting Definition
- Media Effect Definition
- Hierarchy of Effects Theory Definition
- AAAA Spot Contract Definition
- American Advertising Federation Definition
- DAGMAR Definition