3 Dimensional Business - Explained
What is the 3-Dimensional Model for defining a business?
Written by J. Mance Gordon
Updated at April 21st, 2024
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What is the 3 Dimensional Business Model?
The Three Dimensional Business framework, proposed by Professor Derek F. Abell, is used to define the business of a company.
How is the 3 Dimension Business Framework Used?
The model defines a business along 3 axes:
- Served Customer Groups. Categories of customers. (WHO)
- Served Customer Functions. Customer needs. (WHAT)
- Technologies Utilized. The way that the needs are being satisfied. (HOW)
The scope of the company is defined by:
Providing ___________ to/for ___________, using ___________.
What is the 3 Dimension Business Framework Important?
The model expands upon the traditional approach to defining a business based upon the business’s resource capabilities, products sold, and/or the markets in which they sell.
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