Value Proposition - Explained
What is a Value Proposition?
Written by J. Mance Gordon
Updated at April 21st, 2024
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What is a Value Proposition?
A value proposition concerns the core value that a company's product or service delivers to the customer, client, or end user.
It can also be referred to a statement that tends to make customers aware of the company's vision, brand, products, the way it operates, and the reason they should consider buying its products.