Cultural Factors Affect Marketing
How is Culture a Factor in Marketing?
Written by J. Mance Gordon
Updated at April 17th, 2024
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How Does Culture Affect Marketing?
There a numerous culture-related factors that can affect a business and its marketing strategy. Some of the major factors include:
- Language - This is particularly impactful on promotion (advertising and labeling) and sales. Language affects how people communicate (deliver and interpret messages).
- Individual Values - Culture has a major impact on the values that people hold. This can affect product design, placement, advertising efforts, etc.
- Customs - Unique cultures have unique customs or ways of going about doing things. A marketing strategy must take these customs into consideration when determining what products to introduce, how to introduce them, and how to promote them.
- Diversion (Food, Arts, Entertainment) - The methods by which individual divert or entertain themselves is a strong element of culture. In fact, marketing strategies often seen to promote products based upon these needs or wants. These distinctions affect the development of a marketing strategy.
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