What is a Situation Analysis?

The situation analysis covers a mix of information uncovered in the feasibility and strategic analyses. Below is an outline of the information that should be included in the situation analysis.   

What is a Company Analysis?

• Background of Venture Give the general background of the business or the people involved. This helps provide scope from which to derive your strengths and weaknesses.
• (SWOT) Incorporation the SWOT information helps you understand your business and how it fits into the market.
  • Strengths and Weaknesses of Venture
  • Market Opportunities and Threats
    • Note: Incorporate the PESTEL factors as relevant.
    • Describe any influencing factors that may affect the marketability of the product.

What is a Competitor Analysis?

• Number How many competitors are in the market?
• Market Share What share of the market do they occupy?
• Competitive Positions What are the key competitive strategy of your competitors? (Price, Quality, etc.)
• Strengths What are the outstanding strengths of each competitor?
• Weaknesses What are the competitors weaknesses? (Include personnel, operations, marketing, finances, etc.)

What are Market Demands?

• What is the current total market demand for the product or service?
• How does production capability compare with demand?
• What are the future demand levels?
• Is current demand in any way correlated with market trends or ancillary products or services?