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What is Page Rank?
An algorithm that Google search uses for ranking websites in its search engine results is called Page Rank. This term is on the name of Larry Page, who is one of the pioneers of Google. Page Rank is a method of measuring how much important web pages are. Google says: Page Rank counts the quality and no. of page links to roughly estimate the importance of a website. It is assumed that the more important a website is, the more links it will get from other sites. Nowadays, Google does not use the PageRank algorithm only for ordering search results. But the company used it the 1st time and everyone knows about it.
How is Page Rank Used?
PageRank is used for link analysis. It has access to all set of documents containing hyperlinks, for example, WWW (World Wide Web). To every element of this set, it allocates a numeric weighting. The main purpose is to measure the comparative importance in the set. We can apply it to a group of entities with references and reciprocal quotations. Let the element is represented as E and the numeric weight as PageRank of E. We can denote it as {\displaystyle PR(E).} Author Rank is another factor which can show an entitys importance.A PageRank displays results using a mathematical algorithm that is based on the web graph. All pages of the World Wide Web create hyperlinks as edges and web graph as nodes considering authority hubs, e.g. usa.gov or cnn.com. The value of rank shows the importance of a specific page. A page hyperlink is counted as a vote of support. Google defines PageRank recursively. It is based on the PageRank metrics and the number of all web pages linking to it. We call them the incoming links. A web page which has high PageRank and linked to a number of pages, itself, gets a high rank.Page and Brin published their paper and after that many academic papers have been published on PageRank. Practically, its concept has critics of manipulation. To identify the falsely affected rankings of PageRank, research has been carried out. The objective is to find an efficient way of ignoring links from falsely affected PageRank documents.Advantages of running a website with high PageRank:
- If the PageRank of a home page (main page) is higher, Google will more likely spider your website frequently.
- Higher PageRank = Deeper crawlings and less supplemental problems
- Webmasters will send you more offers of link exchange.
- The cycle of Googles crawling gets better. This is because of the amount of incoming and inbound links, you have.
- The spacing value of your ads will enhance so that you can sell more advertisements.
- Your website will get more traffic due to the enhanced number of incoming links.
- Credentials. High PageRank is considered to show that you have expertise in the niche of your blog.
- More visitors will comment on your website because of establishing credentials.