Web Syndication - Explained
What is Web Syndication?
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Table of ContentsWhat is Web Syndication?How does Web Syndication Work?Web Syndication: Paid TrafficWeb Syndication HistoryAcademic Research on Web Syndication
What is Web Syndication?
Syndication refers to the transfer, sale or licensing of materials for publication by a set of individuals. Web syndication refers to a method used by websites to share contents and material from a site to another site. It is a strategy used to market content and materials from one site to another. In a web syndication, there is an agreement between the syndicates (websites) that the contents will be shared or exchanged between them, the content will be marketed and promoted on the other partys website, vice versa. Web syndication increase the coverage and traffic that a website attracts. A larger audience is reached through web syndication.
Back to: MARKETING, SALES, ADVERTISING, & PR
How does Web Syndication Work?
Web syndication entails that websites go into agreement to promote contents released by a site on another site. This means that a new post on site A can be promoted on site B if they have embraced web syndication as a market strategy. The main objective of web syndication is a broader coverage and wider exposure of partnering websites. In this type of marketing arrangement, the content of a site published and promoted on another site drives traffic to both sites, thereby increasing their profitability. For content-producing websites, web syndication is used as a strategy to improve visibility on their website, as well as ranking of search engines.
Web Syndication: Paid Traffic
While it is possible for web syndication to occur without any of the websites paying any charge, some websites engage in paid syndication or paid traffic. When a website pay for syndication, it means all their contents and materials that are promoted by the other website are done solely to drive traffic to the site. This is often more effective and achieves greater result that an ordinary web syndication. Quite a number of distributors site exist, while some of them are host websites, some are social media outlets. The bigger the site, the bigger the fee that is paid for web syndication.
Web Syndication History
Before the advent of technology and creation of multiple websites, content sharing was common in the broadcast industry. Media and broadcast houses such as print, radio and television stations share content among themselves for promotional purposes. Web syndication is just like content sharing but done online and not physically like the traditional content sharing. Many websites use web syndication as a strategy to reach a wider audience, drive more traffic to their site and also make more profit.
Academic Research on Web Syndication
- Characterizing web syndication behavior and content, Hmedeh, Z., Vouzoukidou, N., Travers, N., Christophides, V., Du Mouza, C., & Scholl, M. (2011, October). Characterizing web syndication behavior and content. In International Conference on Web Information Systems Engineering (pp. 29-42). Springer, Berlin, Heidelberg.
- Trust-based revision for expressive web syndication, Golbeck, J., & Halaschek-Wiener, C. (2008). Trust-based revision for expressive web syndication. Journal of Logic and Computation, 19(5), 771-790.
- Subscription indexes for web syndication systems, Hmedeh, Z., Kourdounakis, H., Christophides, V., Du Mouza, C., Scholl, M., & Travers, N. (2012, March). Subscription indexes for web syndication systems. In Proceedings of the 15th International Conference on Extending Database Technology (pp. 312-323). ACM.
- Web syndication using RSS, Cong, Y., & Du, H. (2008). Web syndication using RSS. Journal of Accountancy, 205(6), 48.
- Content-based publish/subscribe system for web syndication, Hmedeh, Z., Kourdounakis, H., Christophides, V., Du Mouza, C., Scholl, M., & Travers, N. (2016). Content-based publish/subscribe system for web syndication. Journal of Computer Science and Technology, 31(2), 359-380.
- Web syndication in educational environment, Giurgiu, L., Barsan, G., & Mosteanu, D. (2008, September). Web syndication in educational environment. In 2008 50th International Symposium ELMAR (Vol. 2, pp. 353-356). IEEE.
- Does web syndication technology facilitate investor decision making?, Cong, Y., Du, H., & Feng, J. (2008). Does web syndication technology facilitate investor decision making?. Journal of Emerging Technologies in Accounting, 5(1), 143-159.
- InterSynd: a web syndication intermediary that makes recommendations, O'Riordan, A. P., & O'Mahony, M. O. (2008, November). InterSynd: a web syndication intermediary that makes recommendations. In Proceedings of the 10th International Conference on Information Integration and Web-based Applications & Services (pp. 299-304). ACM.
- RDF based management, syndication and aggregation of web content, Ockeloen, N. (2014, November). RDF based management, syndication and aggregation of web content. In International Conference on Knowledge Engineering and Knowledge Management (pp. 218-224). Springer, Cham.
- Content aggregation middleware (cam) for fast development of high performance web syndication services, Kim, S. M., Lee, J., Jo, S., & Song, J. (2004, October). Content aggregation middleware (cam) for fast development of high performance web syndication services. In IFIP International Conference on Network and Parallel Computing(pp. 195-204). Springer, Berlin, Heidelberg.