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What is a Line Sheet?
A line sheet is used by a manufacturer or distributor of a product to provide information to purchasers. The purchasers a generally wholesalers or retailers purchasing the goods to sell to end users. It is also used in the insurance industry to outline the types of risks covered in a policy.
Back to: MARKETING, SALES, ADVERTISING, & PR
How is a Line Sheet Used?
As a sales tool used by manufacturers, the line sheet showcases products to potential wholesale buyers. Product descriptions, images, color and size options and wholesale prices are included on the line sheet. Irrespective of the sales strategy employed, line sheets are useful when reaching out to multiple sales channels, such as shops, galleries, retail stores, department stores, catalogs or online retailers. It is essential for a line sheet to include the following:
- Cover with branding logos
- Contact information
- Information on sales terms and ordering
- Product images
- Product names
- Product descriptions
- Color and size variations
- Wholesale prices
- Minimum orders or repack quantities
Although line sheets need a lot of work and frequent updates, it should have a simple design and be easy to handle. It can be arranged in different ways based on the type of product being sold.