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Importance of Sales Relationships - Explained

Why are Sales Relationships Important?

Written by Jason Gordon

Updated at September 4th, 2021

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Table of Contents

Why are Sales Relationships Important? 

Why are Sales Relationships Important? 

Building an maintaining professional relationships is important for salespeople for the following reasons:

  • Assisting Intermediaries (Distributors, Retailers, etc.) in making sales
  • Providing Tech Support to those purchasing the product
  • Building Trust among B2B customers and consumers
  • Increasing Customer Retention


sales relationships

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