What is Lead Generation?
Written by Jason Gordon
Updated at June 21st, 2021
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All right. In every sales situation
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a very important step is what's called
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lead generation
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and this is so important that a lot of
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businesses have uh personnel that
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focus their time and energy just on
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generating leads,
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so what is lead generation? Well as you
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see from the definition here
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lead generation is identifying
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prospective customers
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who have a need for and or an interest
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in a particular good or service.
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in other words somebody who might want
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our product,
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so that's the key to lead generation. One
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way we can do this is
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or one outcome of this is creating a
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list or pool of sales targets
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so then we can move on with the sales
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process once we have that list or that
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pool.
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This also allows sales people to focus
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their efforts so in that situation that
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I described
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where you have certain people whose
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whole job is to generate leads
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that allows sales salespeople who are
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specialists in what
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you know they do in closing the deal and
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that sort of thing
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to really focus their time and energy on
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that,
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so that's the key importance to lead
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generation is
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one generating a pool of potential
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customers
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and two allowing salespeople to focus on
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what they do best,
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which is closing the deal.