Lead Generation - Explained
What is Lead Generation?
Written by J. Mance Gordon
Updated at April 17th, 2024
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What is Lead Generation?
Lead generation is the process of identifying prospective customer who have a need for and/or an interest in a particular good or service that your are selling. This generally results in a list or pool of sales targets for the salesperson to address.
The objective of lead generation is to allow the salesperson to target their efforts in selling to a group that will likely have a higher probability and frequency of purchase.