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Lead Generation - Explained

What is Lead Generation?

Written by Jason Gordon

Updated at September 4th, 2021

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Table of Contents

What is Lead Generation?

What is Lead Generation?

Lead generation is the process of identifying prospective customer who have a need for and/or an interest in a particular good or service that your are selling. This generally results in a list or pool of sales targets for the salesperson to address. 

The objective of lead generation is to allow the salesperson to target their efforts in selling to a group that will likely have a higher probability and frequency of purchase. 



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