What is Lead Generation?
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All right. In every sales situation
a very important step is what's called
and this is so important that a lot of
businesses have uh personnel that
focus their time and energy just on
so what is lead generation? Well as you
see from the definition here
lead generation is identifying
who have a need for and or an interest
in a particular good or service.
in other words somebody who might want
so that's the key to lead generation. One
way we can do this is
or one outcome of this is creating a
list or pool of sales targets
so then we can move on with the sales
process once we have that list or that
This also allows sales people to focus
their efforts so in that situation that
where you have certain people whose
whole job is to generate leads
that allows sales salespeople who are
specialists in what
you know they do in closing the deal and
that sort of thing
to really focus their time and energy on
so that's the key importance to lead
one generating a pool of potential
and two allowing salespeople to focus on
what they do best,
which is closing the deal.