Marketing Ps – Placement

by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation

What is Placement in the Marketing Mix? Where and through what methods are the products or service sold? The various aspects of product placement include: Location Distribution Channels Directness of Channel Number of Channel Members Criteria for Channel Members...

Internet Search Marketing – Elements

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is Internet Search Marketing?Internet search marketing is a method of making customers, clients, or end-users aware of a business or product (any value proposition offered by the business) by appearing in a potential consumer’s internet search engine...

Traditional Marketing Tools – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What are Some Traditional Marketing Media?Traditional marketing media are channels or methods traditional used by companies to reach potential customers. We discuss some of the most common traditional marketing media include: Television Advertisement Infomercial...

Marketing 5Ps – Promotion

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is Promotion? How will you make your product known? Promotion regards the activities that you use to make your customers aware of your products and services, including advertising, sales tactics, promotions and direct marketing. Promotion generally consists of:...

Marketing 5 Ps – Price

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is Price? The amount of money needed to buy products. Restated, it is the total sum of everything that is given in exchange for a good or service. The considerations for setting a price are discussed below. Considerations in setting Price What is the consumer...

Marketing Ps – Product

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What are the Characteristics of a Product in the Marketing Mix? This section refers to all of the features, advantages and benefits that your customers can enjoy from buying your goods or services. Key attributes of a product development include:...

Marketing Mix – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is the Marketing Mix?  The marketing mix is made up of the 4 Ps of marketing. These include: Product – The value proposition being offered Price – The price charged for the product Place – Where the product will be offered and how it will be...

Marketing Objectives and Goals – Marketing Plan

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What are Marketing Objectives and Goals? Under the objectives and goals portion, you should be as specific as possible about your short-term and long-term goals. Here are some of the goals for which you should establish realistic, quantifiable metrics: Where do we...

Situation Analysis – Entrepreneurship

by TheBusinessProfessor | Feb 23, 2025 | Strategy, Entrepreneurship, & Innovation

What is a Situation Analysis?The situation analysis covers a mix of information uncovered in the feasibility and strategic analyses. Below is an outline of the information that should be included in the situation analysis.   What is a Company Analysis? Background of...

Mission and Product or Service Statement

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is The Mission Statement? The mission statement lays out the overarching purpose of the business plan. It is a general answer to the question, what do we do and why? The answer should express your value proposition and what you hope to accomplish. You mission...