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Regret Theory - Definition

Written by Jason Gordon

Updated at January 7th, 2021

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What is Regret Theory?

Regret theory or anticipated regret states that when making a decision individuals anticipate regret from a wrong choice and consider this regret during any form of decision making to reduce or eliminate the possibility of the its occurrence. 

The fear of regret can play a crucial role in discouraging a person from taking part in an action or encouraging a person to take part in an action.

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