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Halo Effect - Explained

What is the Halo Effect?

Written by Jason Gordon

Updated at April 8th, 2022

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What is the Halo Effect?Academic Research on Halo Effect

What is the Halo Effect?

The halo effect is a type of cognitive bias. Individuals tend to let their overall impression of a person influence how they see a person's specific traits or characteristics. The halo effect is highly important in business marketing, negotiations, and leadership theory. 

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