Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Find a Job
  • Home
  • Business Management & Operations
  • Management, Leadership, & Organizational Behavior

Freudian Motivation Theory - Explained

What is Freudian Motivation Theory?

Written by Jason Gordon

Updated at April 8th, 2022

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

What is Freudian Motivation Theory?How does Freudian Motivation Theory Work? 

What is Freudian Motivation Theory?

Freudian motivation theory was developed by Sigmund Freud. This theory studies how unconscious desires motivate and shape the behaviors of individuals. That is, it studies how psychological forces that are unconscious influence the behaviors of individuals. 

Freudian motivation theory maintains that the desires and emotions of individuals or consumers shape their behaviors. This theory is mostly used to describe the buying preferences of consumers and how they are dictated by unconscious motives and desires.

Back to: BUSINESS MANAGEMENT

How does Freudian Motivation Theory Work? 

Practitioners in the sales and marketing discipline also use the Freudian motivation theory to determine the types of goods to market or sell to certain consumers. 

According to Freud's theory, there is a connection between the attributes of a product and the emotions of consumers. 

There are certain products with the capability to trigger emotional responses from consumers, such products sell more because they appeal to the unconscious desires and emotions of consumers. 

Freud's theory also posits that the visual, tactile and auditory qualities of a product can remind individuals of past events, which then motivate them to make purchase decisions.

Sigmund Freud divided the human psyche into two parts; the conscious and the unconscious mind. 

While the conscious mind reflects in the thoughts, feelings, and perceptions of individuals, the unconscious mind reflects through innate instincts. 

freudian motivation theory

Was this article helpful?

Yes
No

Related Articles

  • Organizational Change - Explained
  • Business Process Management - Explained
  • Organizational Culture - Explained
  • Behavioral Science Theory of Management - Explained



©2011-2023. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand