Frame Dependence - Definition
If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
What is Frame Dependence?
Frame dependence is a concept that explains the tendency of humans to respond to the situation in light of how the situations are presented. That is, people react differently to situations if they are presented in another frame.
This tendency can be studied in purchase patterns, investment choices and other activities pertaining to life.
Frame dependence is a concept developed by a psychologist, Danial Kahneman to explain why individuals make logical and illogical decisions.
This concept has not only impacted behavioral economics but also applicable to several other disciplines pertaining to humans.