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Frame Dependence - Definition

Written by Jason Gordon

Updated at January 7th, 2021

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What is Frame Dependence?

Frame dependence is a concept that explains the tendency of humans to respond to the situation in light of how the situations are presented. That is, people react differently to situations if they are presented in another frame. 

This tendency can be studied in purchase patterns, investment choices and other activities pertaining to life. 

Frame dependence is a concept developed by a psychologist, Danial Kahneman to explain why individuals make logical and illogical decisions.

This concept has not only impacted behavioral economics but also applicable to several other disciplines pertaining to humans. 

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