Affluenza - Explained
What is Affluenza?
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What is Affluenza?
Affluenza is a condition which results from a strong desire to be more wealthy or successful. Affluenza is mostly a social condition, and it impairs the possessors ability to see the consequences of his actions because of financial privilege and affluence.
Back to: Management & Organizational Behavior
How does Affluenza Work?
Affluenza is a combination of two words; affluence and influenza. Affluence, in this case, refers to wealth, and influenza refers to a strong desire which blinds peoples eye to the adverse effects of their actions.
Affluenza is defined as a culture which upholds materialistic wealth as the ultimate goal of a person, and the biggest achievement one could get in life.
People who are affected with this condition set goals which, after achieving, will push one to other goals because they do not gain satisfaction with the former.
Academics Research on Affluenza
- Affluence : Television use and cultivation of materialism, Harmon, MD (2001). Affluence: Television use and cultivation of materialism. Mass Communication & Society , 4 (4), 405-418. The cultivation theory claims that central messages of television become accepted views of reality among heavy viewers. The researcher conducted 2 secondary analyses to determine whether a correlation exists between heavy TV viewing and materialist values. The first analysis was of Simmons Market Research Bureau 1996 data, which included 21,594 respondents. Twenty-nine questions regarding materialistic values were compared with TV viewing, heavy to light quintiles regarding prime-time, daytime, and cable TV viewing. No significant correlations emerged.
- Affluence : A world values test, Harmon, MD (2006). Affluence: A world values test. International Communication Gazette , 68 (2), 119-130. A secondary analysis of the European and World Values Surveys finds heavy television viewers are less likely than light television viewers to select an anti-acquisition national goal. Heavy viewers were also more likely than light viewers to report they are unhappy and dissatisfied both with their financial state and life overall. A nation-by-nation analysis of affluenza (consumerist/materialist/acquisition values purportedly spread by heavy exposure to television) found few links to television viewing, but nations with heavier television viewing also were less happy. Television viewing, age, income and religiosity had little predictive value for pro-acquisition sentiments. The author concludes cultivation theory is too simple and inexact to explain any affluenza effect. The author finds tantalizing clues of such an effect, and suggests techniques for future research.
- Affluence : Towards universal churn generation, Fernndez-Casado, E., Snchez-Artigas, M., & Garca-Lpez, P. (2010, August). Affluence: Towards universal churn generation. In 2010 IEEE Tenth International Conference on Peer-to-Peer Computing (P2P) (pp. 1-2). IEEE. Churn is an inherent property of peer-to-peer (P2P) networks. Despite its relevance, yet, there is not a universal tool to bring researchers the opportunity to compare their contributions under the same general conditions. To fill this gap, we present the first open-source, simulator-independent tool for churn modeling.
- Arab youth, television and " affluence ", Harmon, MD (2008). Arab youth, television and "affluence". Popularized by several books, articles, and even a stage play over the last several years, a hypothesis known as affluenza predicts that media consumption will correlate positively with higher levels of materialistic traits. This paper re-analyzes data from a lifestyle survey administered to youth in Egypt and Saudi Arabia with an eye towards testing the affluenza hypothesis in light of the ongoing boom in Arab satellite television. While the survey was not specifically designed to test for affluenza, and therefore not an optimal tool, it did collect data on television viewing and several lifestyle topics which have been linked to affluenza in previous studies. Surprisingly, the data from this survey of Egyptian and Saudi youth did not show a link between increased television viewing and materialistic traits in stark contrast to surveys conducted in the United States and Europe.
- The turnout collapses , we vote more in the South, Emanuele, V. (2012). The turnout collapses, more is voted in the South. The municipal elections 2012 , 1 , 49.