Corporate Social Responsibility (CSR) - Explained
What is CSR?
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What is Corporate Social Responsibility (CSR)?
Corporate social responsibility is a business imperative wherein the business is accountable to society and the community and take into account various community aspects, including: physical features, monetary, and social features.
Back to: BUSINESS ETHICS
Academic Research for Corporate Social Responsibility
- Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication, Du, S., Bhattacharya, C. B., & Sen, S. (2010). International journal of management reviews, 12(1), 8-19. The article is discussing CSR and how it can not only improve stakeholders perception towards the firm but also advocate for the company. However, stakeholders' negative attributes towards companies' CSR activities hinder the firm's attempt to benefit from their CSR. This, therefore, calls for a company to clearly communicate its CSR to stakeholders so that those CSR become effective. Once it is well communicated then the firm will maximize its returns.
- The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders, Carroll, A. B. (1991). Business Horizons, 34(4), 39-48. The author uses an empirical model of household supply of manpower by looking at the wages of wife and husband. Here, Dutch couples are used as panel data to approximate the effects. In conclusion, the approximations enable the author not only to understand individual preference but also the rules that guide the division of household income between couples
- Corporate social responsibility (CSR) in Asia: A seven-country study of CSR web site reporting, Chapple, W., & Moon, J. (2005). Business & society, 44(4), 415-441. The paper talks about 4 hypotheses which are investigated by the analysis of web site reporting of 50 firms coming from Asian countries like Malasia, South Korea, Thailand, Singapore etc. It concludes that the CSR does vary in these countries and that multi nationals are likely to adopt CSR unlike those operating in their countries
- Implicit and explicit CSR: A conceptual framework for a comparative understanding of corporate social responsibility, Matten, D., & Moon, J. (2008). Academy of Management Review, 33(2), 404-424. This work is concerned with comprehending the reason why CSR vary in different countries. Two schools of thought are used to understand first, the distinction between CSR in the USA and Europe and secondly, the rise of CSR in Europe.
- Corporate social responsibility (CSR): Theory and practice in a developing country context, Jamali, D., & Mirshak, R. (2007). Journal of business ethics, 72(3), 243-262. Various theories and models were studied to investigate the CSR approach and philosophy of 8 firms in Lebanon that are active in CSR. The writer establishes that lack of a focused and a systematic approach to CSR has left it to be merely for philanthropic purpose in these developing countries
- The link between competitive advantage and corporate social responsibility, Porter, M. E., & Kramer, M. R. (2006). Harvard business review, 84(12), 78-92. The article informs us about how various institutions like government and media have held firms to account for their social actions.CSR is counterproductive in nature because they set business against society and pressure firms to think of CSR. The current methods used for CSR have been lacking strategies that can benefit society. If only companies could take CSR seriously like in the case of their core businesses. CSR must not only be viewed as a charitable affair but must also be viewed as an innovation source offering a competitive advantage. This article also introduced a framework that individuals could use to pinpoint their actions. In conclusion, CSR must be viewed as an opportunity and not as a PR tool.
- Corporate social responsibility: Evolution of a definitional construct, Carroll, A. B. (1999). Business & society, 38(3), 268-295. The author is trying to establish how CRS came up starting from 1950s which symbolized the new era of CSR. Definitions were improved in the subsequent years until the 1980s when alternative themes like Corporate Social Performance (CSP), stakeholder theory and business morals emerged. CSR improved for the better in the 1990s to date.
- Corporate social responsibility: A theory of the firm perspective, McWilliams, A., & Siegel, D. (2001). Academy of management review, 26(1), 117-127. The paper tells us about the demand and supply model of CSR. A Company's degree of CRS will be influenced by factors like firm size, advertising, government sales, consumer income, and level of diversification amongst others. From that hypothesis, we can summarize that there is a balanced link between financial performance and CSR.
- The effect of corporate social responsibility (CSR) activities on companies with bad reputations, Yoon, Y., GrhanCanli, Z., & Schwarz, N. (2006). Journal of consumer psychology, 16(4), 377-390. The article talks about how CSR enhance the firm outlook if consumers have sincere intentions while ineffective when the motives are dishonest which interfere with the company image. Perceived sincerity is affected by factors like benefit silence, where consumers learn about CSR, CSR contribution and CSR advertising. High benefit silence can be avoided by allocating more on CSR activities than CSR adverts.
- Corporate social responsibility, Holme, R., & Watts, P. (1999). Geneva: World Business Council for Sustainable Development. The author here defines CSR as the constant focus of the firms not only to act morally but also improve the lives of their workforce and the community.
- Consumer responses to corporate social responsibility (CSR) initiatives: Examining the role of brand-cause fit in cause-related marketing, Nan, X., & Heo, K. (2007). Journal of advertising, 36(2), 63-74. The article, through a controlled experiment indicates that an ad with Cause Related Marketing (CRM) message compared with the same one without CRM message, shows more conducive consumer attitude towards the firm irrespective of the class of fit between social cause and sponsoring brand. In general, consumer attitude towards the brand is always very favorable