Bottom Up Forecasting - Explained
What is Bottom Up Forecasting?
Written by J. Mance Gordon
Updated at April 21st, 2024
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
-
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
What is Bottom-up Forecasting?
Bottom-up forecasting is a method of estimating future sales revenue. The process begins with estimating sales revenue of each product or product line. The number of potential sales per product is multiplied by the average sale value to get the potential revenue for a product line. These individual projections are combined to estimate the entire revenue of the firm.
Besides the specific product or components, other factors such as sales channel, geographic region, customer types are also taken into consideration. This micro approach is used to develop a macro view of the firms sales.