by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are the Benefits of Ethical Marketing?There are numerous benefits to both company and society from ethical marketing practices. Some of the primary benefits include: Reputation – Companies that market consistent with ethical norms or expectations build a...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How are Salespeople Compensated?Companies generally employ any number of methods for compensating their salespeople. Some of the most common methods of salesperson compensation include: Salary – Providing a salary as the total compensation paid to a salesperson...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Consultative Selling?Consultative selling is an approach to sales based on seeking input from the customer to develop solutions to specific problems. Basically, it means asking the customer what they think about a product that is designed to address a...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Is there Bad Publicity?When it comes to publicity there’s an old saying, “there’s no such thing as bad publicity”. But, that’s an old way of thinking about marketing in general. The thought springs from the idea that awareness of a...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What are the Benefits of Publicity? Publicity is beneficial for the following reasons: Cost – (Usually) There’s no cost to publicity. Compare this with advertising campaigns that may entail extensive costs. Influential – Often, publicity is more...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
How Can we Manage Publicity?Common methods of controlling publicity include: Press Releases – A press release is used to notify the media when we have a new product coming out or some major event or happening that we want to distribute to the world. Sponsorships...
