by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is the Marketing Concept?Well the marketing concept is the dominant philosophy of marketing. The concept says that as a company we should have what’s called a market orientation.What is Market Orientation? Market orientation means that everything that we do...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
Why are Customer Relationships Important in Marketing? Marketing is all about creating relationships. With that being stated, what do we mean by a relationship in the context of marketing. Generally, we mean a connection between two or more individuals/entities based...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is the Role of Ethics in Marketing? Ethics in marketing simply means doing the right thing when making marketing decisions or taking marketing actions. What is right is generally determined by what the marketer feels or understands as consistent with personal...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Social Responsibility in Marketing? Social responsibility for an organization generally regards making decisions and carrying on operations in a manner that creates a positive impact or minimizes the negative impact upon society at large. Creating a positive...
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is Marketing? Marketing is the activity set of institutions and processes for creating communicating delivering and exchanging offerings that have value for customers, clients, partners, and society at large.Marketing, of course, includes sales and advertising....
by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing
What is the Role of Marketing in an Organization? Marketing is used for has the following roles in an organization: Product Development – Well starting at the very beginning what products should we make and what features should it have? Promotion – How do...
