Lanchester Strategy - Definition
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What is Lanchester Strategy?
A Lanchester Strategy refers to an offensive business strategy where a company attempts to attack an existing market. That is, the company develops a plan to penetrate an existing market (often a new market). This technique was named after Fredrick W. Lanchester, a British engineer who published the laws governing the strategy of war in a landmark publication with the title Aviation in Warfare: The Dawn of the Fourth Arm.