Diffusion of Innovations Theory - Explained
What is the Diffusion of Innovations Theory?
If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.
- Marketing, Advertising, Sales & PR
- Accounting, Taxation, and Reporting
- Professionalism & Career Development
Law, Transactions, & Risk Management
Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
- Business Management & Operations
- Economics, Finance, & Analytics
Table of ContentsWhat is the Diffusion Of Innovations Theory?
What is the Diffusion Of Innovations Theory?
The diffusion of innovations theory is a theory that seeks to explain the rate (speed) at which new information and technology spread throughout a given population or society. Different populations and societies adopt new information at different rates, there are factors that influence the level of adoption of each society.
What are the Elements of the Diffusion of Innovations Theory?
Everett Rogers, an American theorist, and sociologist popularized the diffusion of innovations theory in 1962. There are four major elements that are responsible for the diffusion of innovations, new technological advancements, and ideas. These elements are;
- The innovation itself (its type or nature)
- The communication channels available to spread the innovation
- The time
- The available social structure.
In addition to the above element, there are other factors that affect the diffusion of innovation throughout a population. These include the mix of the population, the education level of the population, the rate of industrialization in the population, and cultural beliefs.
Back to: Entrepreneurship