Collaborative Commerce - Explained
What is Collaborative Commerce?
Written by J. Mance Gordon
Updated at April 21st, 2024
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What is Collaborative Commerce (C Commerce)?
Collaborative commerce (C-commerce) refers to an effective use of digital technology in harnessing supply chains and distribution channels in order to take advantage of the global economy. When personnel interaction and employee collaboration occur using the new (digital) technology, collaborative commerce has occurred.
C-commerce can be used within the same industry or across different industries; though, all collaborations and interactions are executed online.