TheBusinessProfessor, Author at TheBusinessProfessor

Bad Publicity? – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

Is there Bad Publicity?When it comes to publicity there’s an old saying, “there’s no such thing as bad publicity”. But, that’s an old way of thinking about marketing in general. The thought springs from the idea that awareness of a...

Positives and Negatives of Publicity – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What are the Benefits of Publicity? Publicity is beneficial for the following reasons: Cost – (Usually) There’s no cost to publicity. Compare this with advertising campaigns that may entail extensive costs. Influential – Often, publicity is more...

Managing Publicity – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

How Can we Manage Publicity?Common methods of controlling publicity include: Press Releases – A press release is used to notify the media when we have a new product coming out or some major event or happening that we want to distribute to the world. Sponsorships...

Advantages and Disadvantages of Personal Selling – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What are the Benefits of Personal Selling?The primary benefits of personal selling include: Flexibility Required by some Products Allows for Relationship Building Provides Real-Time Market Information It is Most Effective What are the Negative Aspects of Personal...

Sales Process – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is the Sales Process? The sales process generally consists of the following steps: Select Target Customers Prepare Sales Presentations/Sales Calls Make the Sales Presentation/Sales Call Close the Deal (Consummate the Transaction) Follow Up with the Customer...

« Older Entries

Next Entries »