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Importance of Sales Relationships – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

Why are Sales Relationships Important? Building an maintaining professional relationships is important for salespeople for the following reasons: Assisting Intermediaries (Distributors, Retailers, etc.) in making sales Providing Tech Support to those purchasing the...

Does and Don’ts of Selling – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What should you do and not do as a Salesperson? The primary things that you should do as a salesperson include: Know your product Get to know the customer Solve Problems Be Assertive The primary things to avoid as a Salesperson include: Relying on Discounts to makes...

Consultative Selling – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What is Consultative Selling?Consultative selling is an approach to sales based on seeking input from the customer to develop solutions to specific problems. Basically, it means asking the customer what they think about a product that is designed to address a...

Bad Publicity? – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

Is there Bad Publicity?When it comes to publicity there’s an old saying, “there’s no such thing as bad publicity”. But, that’s an old way of thinking about marketing in general. The thought springs from the idea that awareness of a...

Positives and Negatives of Publicity – Explained

by TheBusinessProfessor | Feb 23, 2025 | Principles of Marketing

What are the Benefits of Publicity? Publicity is beneficial for the following reasons: Cost – (Usually) There’s no cost to publicity. Compare this with advertising campaigns that may entail extensive costs.  Influential – Often, publicity is more...
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