Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Courses
  • Find a Job
  • Home
  • Accounting, Taxation, and Reporting
  • Managerial & Financial Accounting & Reporting

Net Dollar Retention - Explained

What is Net Dollar Retention?

Written by Jason Gordon

Updated at April 7th, 2022

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Marketing, Advertising, Sales & PR
    Principles of Marketing Sales Advertising Public Relations SEO, Social Media, Direct Marketing
  • Accounting, Taxation, and Reporting
    Managerial & Financial Accounting & Reporting Business Taxation
  • Professionalism & Career Development
  • Law, Transactions, & Risk Management
    Government, Legal System, Administrative Law, & Constitutional Law Legal Disputes - Civil & Criminal Law Agency Law HR, Employment, Labor, & Discrimination Business Entities, Corporate Governance & Ownership Business Transactions, Antitrust, & Securities Law Real Estate, Personal, & Intellectual Property Commercial Law: Contract, Payments, Security Interests, & Bankruptcy Consumer Protection Insurance & Risk Management Immigration Law Environmental Protection Law Inheritance, Estates, and Trusts
  • Business Management & Operations
    Operations, Project, & Supply Chain Management Strategy, Entrepreneurship, & Innovation Business Ethics & Social Responsibility Global Business, International Law & Relations Business Communications & Negotiation Management, Leadership, & Organizational Behavior
  • Economics, Finance, & Analytics
    Economic Analysis & Monetary Policy Research, Quantitative Analysis, & Decision Science Investments, Trading, and Financial Markets Banking, Lending, and Credit Industry Business Finance, Personal Finance, and Valuation Principles
  • Courses
+ More

Table of Contents

What is Net Dollar Retention?How is Net Revenue Retention Used?

What is Net Dollar Retention?

Net dollar retention (or net revenue retention) is a metric used to measure a company's year-over-year performance. It compares the amount of revenue that a company brings in a given year from the previous year's existing clients. It does not factor in revenue from clients acquired in the present year. 

Net Dollar Retention = Revenue from Last Year' Existing Clients

Back to: Accounting & Taxation

How is Net Revenue Retention Used?

This metric is commonly used by Software-as-a-Service (SAAS) companies that require high levels of customer retention. In a SAAS company with a paid subscription model, Net Dollar Retention would include: Revenue Renewal Amount plus Revenue from Upselling or Cross-selling to existing customers minus Churned Revenue (revenue lost when existing customers do not come back). High net dollar retention is a strong sign for a growth-based company, as achieving a high percentage growth year over year is difficult when the level of churn (lost customers) is high. Of course, upselling or cross-selling to existing customers alleviates the impact of this negative metric.

Related Topics

  • Trend Analysis of Financial Statements
  • Common-Size Analysis (Vertical Analysis) of Financial Statements
  • Common-Size Financial Statement
  • Net Dollar Retention
  • Horizontal Analysis
  • Per Share Basis
  • Profitability Ratios
  • Gross Margin Ratio
  • Profit Margin
  • After Tax Profit Margin
  • Return on Assets
  • Total Shareholder Return
  • Cash on Cash Return
  • Earnings Per Share
  • Diluted Earnings Per Share
  • Asset Turnover Ratio
  • Berry Ratio
  • Break-Even Analysis
  • Liquidity Ratio
  • Current ratio  (Working Capital Ratio)
  • Working Ratio
  • Quick Ratio
  • Quick Assets
  • Days Sales Outstanding
  • Cash Ratio (Operating Cash Flow Ratio)
  • Receivables turnover ratio (often converted to average collection period)
  • Accounts Payable Turnover Ratio
  • Inventory turnover ratio (often converted to average sale period)
  • Solvency (Coverage Ratios)
  • Leverage Ratio (Debt Ratio)
  • Asset Coverage Ratio
  • Debt to Equity
  • Debt to Income Ratio
  • Debt Coverage Ratio
  • Times Interest Earned
  • Market Capitalization
  • Price to Equity Ratio
  • Book-To-Market Ratio
  • Price to Earnings Ratio
  • Price to Earnings Growth (PEG) Ratio
  • Price to Earnings Growth Payback Ratio
  • CAPE Ratio
  • Price to Cash Flow Ratio
  • Capital Maintenance
  • Book to Bill Ratio
  • Asset Turnover Ratio
  • Plowback Ratio 
  • Days Inventory Outstanding
  • Days Payable Outstanding
  • Days Sales Outstanding
  • Non-financial Performance Measures: The Balance Scorecard
net dollar retention

Was this article helpful?

Yes
No

Related Articles

  • International Accounting Standards Board - Explained
  • Lower of Cost or Market Method - Explained
  • Auditing Standards Board - Explained
  • Accounting Standards Board - Explained



©2011-2023. The Business Professor, LLC.
  • Privacy

  • Questions

Definition by Author

0
0
Expand