What are the 8 Accelerators for Strategic Change?
The eight change accelerators, identified by John Kotter, are as follows:
- Create a sense of urgency around a single big opportunity.
- Build and maintain a guiding coalition.
- Formulate a strategic vision and develop change initiatives designed to capitalize on the big opportunity.
- Communicate the vision and the strategy to create buy-in and attract a growing volunteer army.
- Accelerate movement toward the vision and the opportunity by ensuring that the network removes barriers.
- Celebrate visible, significant short-term wins.
- Never let up. Keep learning from experience. Don’t declare victory too soon.
- Institutionalize strategic changes in the culture.
What are Kotter’s 8 Change Phases?
Kotter’s 8 Change Phases were the pre-cursers to the 8 Change Accelerators proposal. These phases were more applicable to linear systems, whereas the change accelerators are more applicable to complex systems.
The Change Phases are as follows:
- Establish a sense of urgency.
- Create a coalition.
- Develop a clear vision.
- Share the vision.
- Empower people to clear obstacles.
- Secure short-term wins.
- Consolidate and keep moving.
- Anchor the change.