Action Plan

Action Plan

The action program includes the procedural steps necessary to carry out the marketing strategy (strategic use of resources) laid out above.  The action plan is generally constructed as a table of activities that assign various tasks, functions, deadlines, responsibilities, and cost to each activity. In any event, you must match the feasibility of programs against availability of resource restraints.

 

Activity

Tool

Responsibility

Deadline/Hrs

Cost

SEO

WordPress; Blogging; backlinking

Jim, Intern

3 hrs daily

$20/hr

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