What is Tie-in Marketing?

Tie-in Marketing is an Advertising technique where a company seeks to associate or “tie-in” the company and its products or services with whatever is top-of-mind or “hot” in the collective consciousness of the potential consumer at that moment. 

Why Does Tie-In Marketing Work?

Tie-in marketing can create instant differentiation, attracts media attention, creates awareness, generates referrals and word-of-mouth, and builds community and market relationships and lets your firm or product join the conversation your potential customers are already having.

Examples of Tie-In Marketing?

Examples of this tie-in marketing include:

• Companies/Products and Sports
• Companies/Products and Celebrities
• Companies/Products and Global Causes
• Companies/Products and Seasons or holidays
• Companies/Products and Cultural Trends