Marketing Automation - Definition
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Academic Research on Marketing Automation Harnessingmarketing automationfor B2B content marketing, Jrvinen, J., & Taiminen, H. (2016). Harnessing marketing automation for B2B content marketing.Industrial Marketing Management,54, 164-175. This study investigates the organizational processes for developing valuable and timely content to meet customer needs and for integrating content marketing with B2B selling processes. The study advances understanding of the organizational processes that support content marketing and shows how content marketing can be combined with B2B selling processes via marketing automation in ways that achieve business benefits. Marketing automation, Heimbach, I., Kostyra, D. S., & Hinz, O. (2015). Marketing automation.Business & Information Systems Engineering,57(2), 129-133. Marketing automationon the Internet, Little, J. D. (2001, June). Marketing automation on the Internet. InPresentation at the UC Berkeley Fifth Invitational Choice Symposium, Monterey, CA. www. andrew. cmu. edu/user/alm3/presentations/choicesymposium2001/lattin. pdf. Marketing automation, Todor, R. D. (2016). Marketing automation.Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V,9(2), 87. The current view and outlook for the future ofmarketing automation, Biegel, B. (2009). The current view and outlook for the future of marketing automation.Journal of Direct, Data and Digital Marketing Practice,10(3), 201-213. The purpose of this paper is to provide an overview of the current state of marketing automation, creating a framework through which to view the papers within this issue of the Journal. Software review: a process change model to meet the EnterpriseMarketing Automation(EMA) vision, Doyle, S., & Georghiou, J. (2001). Software review: a process change model to meet the Enterprise Marketing Automation (EMA) vision.Journal of Database Marketing & Customer Strategy Management,8(2), 176-182. This paper explores the changes in recent years in the support of the Enterprise Marketing Automation Vision (EMA), as an important pillar in meeting corporate customer relationship management (CRM) objectives. This paper outlines a framework for looking at the process change issues affecting the realisation of the EMA and CRM benefits. Don't resistmarketing automation., Peppers, D., & Rogers, M. (1998). Don't resist marketing automation.Sales & Marketing Management,150(9), 32-33. Software review: The components of amarketing automationsolution in a multi-channel real-time environment, Doyle, S. (2000). Software review: The components of a marketing automation solution in a multi-channel real-time environment.Journal of Database Marketing & Customer Strategy Management,8(1), 87-92. This paper describes the key components of a marketing automation solution. It aims to provide a framework for discussion on the components needed to support the marketing function in a multi-channel, real-time environment. Think Outside the Inbox: B2BMarketing AutomationGuide. Cummings, D., & Blitzer, A. (2010).Think Outside the Inbox: B2B Marketing Automation Guide. Leigh Walker Books. This paper is a piece of work advancing the importance and benefits of marketing automation. TRhe paper focuses on the ease, and the additional features which this type of marketing has brought to consumers. Marketing automationprocesses as a way to improve contemporary marketing of a company. wieczak, W. (2013). Marketing automation processes as a way to improve contemporary marketing of a company.Marketing Instytucji Naukowych i Badawczych,3, 71-84. The main aim of this article is to identify the possibilities which are given to contemporary companies thanks to the usage of processes included in marketing automation system. This article defines the factors and processes which influence an effective course of actions taken as a part of marketing automation. Automation in marketing, Goeldner, C. R. (1962). Automation in marketing.The Journal of Marketing, 53-56.